« Sharing delicious recipes and promoting tasty blogs »

Think about the best recipes you have, the recipes you use the most. They are quite often recipes inherited from your mother or grandmother, recipes used by your family and modified over time. It's not just the sentimentality that makes these recipes good, it is the years spent tweaking them to perfection. It is for these family gems that we provide users the ability to import their own favorite recipes.

One of the most fun parts about having a good recipe is sharing and discussing it, singing its praises, adding just a little here or there. And we all know we write best about the things we have a passion for, so the writing is always good. That is why we are pleased to offer a platform for users and for established bloggers to write about their favorite recipes.

For bloggers, we offer a unique way to both be present in our "Facebook for Groceries" and attract people to their own content. It's a win-win situation: we get a great, tested recipes and the blogger gets paid for the work, more fans and more traffic. Usually a blogger provides recipes that come from the heart, from their family or that mean something to them, and from these unique perspectives, we can offer many different channels for our users to explore the culinary world. Say a user with a vegetarian diet starts to follow a vegetarian blogger. They get great recommendations and an easy way to transform that into a solid shopping list. Brilliant!

And our recipe creation system is only getting better. We have gotten good reviews from the creative minds, who are already on board and with their help we have fixed the last bugs and streamlined the process. When a recipe gets submitted by its creator, our superbly smart system will automatically convert the recipe ingredients to match real products that you find in stores. That's one of the key values we offer: a way for users to hit one button and have a whole recipe on their shopping list, with real products that differ depending on selected preferences for store, personal and dietary restrictions.

On top of the obvious perks for bloggers and anyone wanting to share their recipes, we reward them with other things as well, like the Noma competition. Simply just by sharing your recipe you can win delicious dinner for two and trip to Copenhagen!

Do you like what you hear? How about following these links to find out how you can be apart of our growing team of recipe writers, and how a simple recipe submission can win you a trip to Copenhagen and a dinner for two at the best restaurant in the world.